The business is MailGhost. It’s an anonymous mail forwarding service business. It just lets people/businesses to send/receive mail anonymously.
The common belief (and also what I believe too) is that courses offered at a school or university tend to be more theoretical than practical. In other words, they aren’t really that helpful in the real world.
Knowing this now, you shouldn’t be surprised that many companies look for applicants with relevant work experience. There are however companies who prefer to train and mentor graduates to give them the practical knowledge they are missing. So that problem is solved for most.
But what if you just want to run your own business? Where will you get the practical training from? How do I know I’m applying the theory correctly? All of these are question I and other business owners or aspiring entrepreneurs have.
Fortunately, the MSc in Digital Marketing offered at the Salford Business School turned out to be different from any school course I’ve ever taken. Now although it’s not perfect and nothing is perfect… it surely does help with marketing your own business. And most importantly growth!
Every business needs growth. Every entrepreneur aspires for Instagram-like growth. Every marketer dreams of acquiring 1 million users in a short amount of time. Growth Hacking is the latest buzzword (although it’s been a few years now) and it’s what I and many other marketers/entrepreneurs want to learn.
It’s pretty simple. Growth Hacking is not only a mindset, it’s a handful of skills all worked up together. You may or may not have heard that you need to be good at programming. However, in this outsourcing economy that we live in. We can easily instruct programmers to build whatever we want for cheap. You can also learn coding on sites like codecademy or freecodecamp.com.
Growth Hacking skills consist of these three things:
You can see a further break up of those three major components into individual skills over here.
Next, here’s what’s covered in this MSc Digital Marketing course…
- Digital Marketing & Analytics
- Search & Social Media Marketing
- Marketing & Services Management
- Digital Innovation
- Business Innovation Project (live project, dissertation, internship or placement)
Now let’s compare those skills:
So analytics, check.
Marketing, well kind of. It does include search and social which are the main sources of traffic for most businesses. So we can say, check.
Technology, although management and digital innovation are helpful for managing your overall business they wouldn’t quiet exactly fall under “technology” however, if you consider the idea of hiring freelancers to do the techy stuff then these management and digital innovation skills do come in handy. In my case, I like to outsource it so that box is checked off for me.
Assessment & Schedule
The assessments offered in the MSc Digital Marketing course are what makes this course stand out. They are practical assessments where you conduct market research, develop a marketing strategy and then tasks to execute.
Each module has 1 week of study and then you get 2 weeks off to work on the assignment. Then another 1 week of study and 2 weeks off to work on the final assignment. This flexible schedule allows you to not only work on the assignment comfortable but also allows you to run your business.
Also, due to the practicality of the assessments I have been able to include my business in assignments which means I get a chance to create a marketing plan and then get it assessed by the lecturer who will provide advice before executing anything.
Lecturers and staff are supportive and helpful. Some of them have experience working in the industry and can provide helpful insights which can help your business.
Although I haven’t personally met a great deal of people. I have met a handful of like-minded individuals.
Overall, the course is helping with the growth of my Anonymous Mail Forwarding Business. It has given me a chance to understand some models such as SMART goals, Risk Assessments and SWOT analysis which makes marketing planning much easier to digest.
Help is available, opportunity to network with people at the same level and a flexible schedule that allows you to grow your business comfortable while getting a Masters Degree.