As this is the last post concerning the “Digital and Social Media Marketing” MOOC, it is a good idea to make an overview of my way through the course and see if things happened according to the initial planning. Moreover in order to show how marketing applies in every aspect of life other than business we are going to use terms of marketing that we were taught to make this presentation interesting to you as well as related to the course.
Soooo.. are you ready to begin?let’s go!!
You think you are S.M.A.R.T. enough?
The very first thing we learned in this MOOC was that good planning and setting goals is the ultimate first move in order to make a good digital marketing strategy. As every peer of mine had set an initial goal about this course so did I. My goal in marketing terms I think can be considered as a quite S.M.A.R.T goal. What do I mean?Let me explain:
My goal can be described as my desire to “obtain through the lectures and assignments a deeper understanding of digital marketing theoretically and learn to use digital marketing tools in order to get a certificate as proof of my work.This will upgrade my CV and finally get me a job in the field in less than 2 months”.
This goal was Specific as generalities were avoided and the expectations were defined clearly. The grades from the assignments and the test , the feedback from my peer’s evaluation as well as a pretty small fee for the certification contributed into making this goal Measurable. Having to study just about 3 to 4 hours a week made this goal extremely Achievable because this minimum amount of time is easy to find during a busy student’s schedule. Moreover, compared to other online digital marketing courses this course was offered for free (certificate costs less that 50 euros ) which as a fact made my goal rather Achievable, too.Considering the statements above and the fact that my ultimate plan is to get a job in this field this goal was Realistic because it was in accordance to my abilities and my plan as a candidate employee. Last but not least my goal was precisely Timely as this course lasted 6 weeks ,in other words exactly as I had it declared.
Make an impact
The other night one of my friends asked me “So, Maria, what exactly did you get from that course you are talking about so passionately?”Hmmmm .. very good question pal. After some brief thinking I can easily say that this course gave me a lot of things.. many more than lectures and tests! First and foremost I got a very strong theoretical knowledge about digital and social media marketing. We were taught the most fundamental and important terms of digital marketing. Business environment analysis, business level of maturity, online branding, buyer persona, remarketing techniques, email marketing, planning and monitoring are among the new things that I learned.In addition to the theoretical knowledge the course offered the opportunity to obtain practical knowledge by introducing a lot of tools such as Google Analytics,Google Adwords, speeadsheets, Facebook analytics and Gantt charts. We were given analytic guides about how every one of these tools works and in that way we are able to explore these tools with confidence now.
However empowering as knowledge can be there is one thing that is equally as important for all digital marketeers: the people! Throughout this course we were all given the chance to engage with people who share the same passion as us, add them to our contact list and know that this interaction with our peers won’t exist exclusively for the purpose of this MOOC.
Having so many contacts with people passionate for digital marketing enables you to discuss topics that you are interested in ,be inspired from their experience ,become better from their comments, explore new ideas and maybe win the chance of potential collaborations. People are the real treasure of the course!
Being proud of the work I’ve done and the knowledge that I have empowers me to study a little harder to pass the certification exam with flying colors and get a certificate with a good grade that I can attach to my resume and make it more appealing to my future employees.
this new plan has some risk and it definitely requires a lot of good planning of every task. To speak in marketing terms I have to make very carefully my Gannt chart and make a good assessment of the potential risk of this venture.
The potential risks of this plan are me failing to study well,failing the test and not getting a job timely. This risk assessment table shows how risky are these situations:
If you think that you can make your dreams come true through this course I strongly believe you are right! It is an excellent first step towards your goals! Stay tuned because season 2 is coming soon and you don’t want to miss it! Enroll while you can!