How SMART were your SMART objectives?
Our digital and social media marketing course is over and now it is time to reflect. In the first week we were asked to write our SMART objectives as they related to our participation in the course.
Here is what I wrote:
My objective for taking this course is to learn more about how to utilize and better implement social media campaigns by engaging and attracting more followers to social media platforms.
S- to engage with more followers on social media platforms
M- increase numbers who follow social media platforms
A- set a plan and execute
R- realize it takes time to engage with new followers
T- possibly could take a year
I wrote these SMART objectives in conjunction with my position at a roofing company where I was responsible for posting material and updates on Facebook, Twitter, Google + and LinkedIn. Coming into this course, I felt I basically knew what I was doing but that I could do it better. This course shows you that even though you may think you know what you are doing, there is always a lot to learn! That being said, lets take a look at what I think I have learned in the last six weeks.
S is for Specific
So to engage with more followers on social media platforms. Sounds easy, right? Well it can be if you know a few facts. The most important is knowing your buyer persona. There are a whole host of things you need to know about your buyer persona, basic details such as their likes and dislikes, how they do their research and are they active or passive. Discover all of this and you know exactly who you are marketing to.
M is for Measurable
Increasing the numbers who follow social media platforms….. Isn’t this what every business wants? How do you make that happen? It takes a lot of hard work! You have post on sites. You have to post content that is suitable for the audience of the site. In my own experience I would make the same post to Twitter, Facebook, Google+ but would post something entirely different on LinkedIn. Why? Because the LinkedIn audience may not like a video of a cat on a Roomba, but they will appreciate a quote from Abraham Lincoln. One of the most useful things I found in the course in the matter of making posts on social media was “think like a customer when posting”.
A is for Achievable
Set a plan and execute. How easy is that? Make a marketing plan. Create a social media schedule. Make a Gantt chart. Write a risk analysis. What does all of that mean? It means get organized. Write out the goals you have for your campaign. List the task and steps needed to implement the goals and have a definite time frame and the person responsible listed. Use checks and balances. Follow up and review. Think worse case scenario and the implications of this action and write it down. Pray it doesn’t happen. Review, review, review. Revise as needed.
R is for Realistic
Everyone wants instant gratification and a lot of new followers fast! The reality is that is not going to happen, but if it does, please share your secret! If we go back to achievable and we create our marketing plan with our campaign goal set we have a start. If we continue and make a Gantt chart with our tasks and time frame and person responsible for the task, we are on our way. Have some spare time and write out a risk assessment? Now we have a plan for things that may go awry and an emergency plan to address them. If we perform weekly reviews on these tasks and adjust as we go along we will get the results we want!
T is for Timely
When can I expect results. Realistically it can take a year to see the results you want. So what do you do in the meantime? You stick to the plan. Complete your goals. Make some great posts. Write some awesome blogs. Review your strategy. Adjust accordingly. Monitor results.
That’s a lot to take in. What I’ve learned? So much.
A few key points from my perspective are:
Blogging– I did not realize how important writing a blog rich in keywords was for a business. It has always been that chore I did once a month. We would post it to our website and send it out in our monthly newsletter. Getting it posted and remarketing we got right. We also usually got a couple of calls from customers either needing service or wanting another copy of their bid.
Call to action– Very important. I did not utilize this well at all. How simple is it to suggest at the end that someone call for more information, or take a look at a website? Use your call to action.
SEO– Search Engine Optimization- I am still weak in this area. I do know now that it is important. You want your business to appear on the first 3 pages of an organic web search. After 3 pages people get bored and quit looking. You want to be found. We need work on the SEO- When I am done here, I will probably search the available MOOC’s and see if there is one for learning how to utilize SEO.
Review and adjust– I did not do this well either. I had a social media posting schedule I used to keep track of posts and to load them into Hootsuite. I did not spend the time to review it or analyze the data from the social media sites. You have to make the time to do this.
#HASHTAGS– Hashtags are key in getting your posts seen. Especially on Twitter, and Instagram. You can use them as well on Facebook and Google+. Use them! They do not cost you anything and they can take you places you’ve never been before!
These are just the thoughts of a person who has spent the last 6 weeks learning about social and digital media marketing. I have enjoyed the course and the interaction with the students from other parts of the world. I have read some amazing and wonderful blog posts from the other students. I have conversed with a few of them on Twitter. I have connected with some of them on LinkedIn. The #passion4digital community is an awesome experience.