WHY DIGITAL AND SOCIAL MEDIA MARKETING IS SO IMPORTANT TODAY AND IN THE FUTURE.
Digital and social media media marketing is the order of the day and has become a powerful selling platform for goods, ideas, services to mention a few. The great opportunity and advantage presented by this cutting edge tools cannot be overemphasized. In fact, they are powerful channel for advertisement, interaction and multimedia presentations. Both young and old have developed a strong liking for social media such as Facebook, Twitter, Instagram, among others. Industries and big organizations have found these platforms creditably useful for reaching their audience.
SWOT analysis is a strategic planning model which is short for Strength, Weakness, Opportunity and Threat. This model can be applied in both personal and business levels. It is a practical review of what one or an organization has in its favor as well as against it, while promoting the strong point and addressing the weak point to become a strong point. The SWOT analysis is a prevailing model for a forward looking or progressive person and organization who always appreciate where they are, where they want to be and how they can get there. Therefore, it should be adopted at every stage of planning and execution of such plan.
DIGITAL BUSINESS MATURITY LEVEL
It is the desire of every business owner to see and record growth in the business venture. However, such growth may be stunted if a deeper reflection and appreciation of digital society and its composite characteristics. This may require an adoption of the tool of Information and Communication Technology as well as other paraphernalia to scale through. This level of adoption is right called digital business maturity, described as level 0 (non-digital), level 1 (presence), level 2 (“E” Engagement”), level 3 (Integral) and level 4 (the future). It is advised for individual and businesses to strive and scale up their digital activities to be able to attain the last level which borders on proactive planning and review for better digital engagement.
CONSUMER JOURNEY TO ONLINE PURCHASE
The internet has become a powerful and resourceful platform for the purchase of goods and services. This is happens to be an attractive medium for a prospective customer. Hence, the products should be glamorized before this customer to attract his or her attention. In the library parlance, it has became a critical factor to make the services of the library attractive to customers.
Branding is the key to successful marketing and promotion of goods and services. It has become an important route of endearing a product to ones heart as well as attracting business or employers of labour to one’s expertise. It applies in both individual and organizational level. It is advised for this approch to be strongly adhered.