How to choose the best digital marketing tools for your bussines

Every business needs a marketing to be successful but how to choose the best marketing tools for our business.

Traditional methods that were effective before may not be as effective in this current market powered by the complexities – and the vast wealth of opportunities – by the Internet.

You already know the world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how you access your information, but how you interact and communicate with your customers on a global scale.

That is why it is very important that your brand and business establish and maintain a very strong online presence to be competitive enough to reach out to targeted audiences. It has also changed the way you choose and buy products and services.

One of the most important tool after the e-mail marketing is Search Engine Result Page( SERP) > This tool is very important because most customers never go beyond first 3 pages of search. If your webpage is not on the first 3 pages of search most probably will never be visited.

Search Engine Result Page tool can vary from country to country and to create an understanding of all the idiosyncrasies of your target audience, language use and culture you always need to think that each country has different search engine preferences.

Below is the map of search engines by country.

search engine map
search engine map

Google is not always the most popular local search engine worldwide. Different countries have different preferences. Russia favors local search engine Yandex. Knowledge of search engine preferences helps you to create your own bespoke keyword strategy. China’s most popular search engine is Baidu, which has more than 60% of market share Chinese’s language is spoken by 509 million of internet users compared to 536 million English speakers Naver is the most widely used search engine in South Korea with 80% popularity.

The most important part of SERP and SEO is the content, because search engines can’t see pictures, so you need to provide detailed information of your website in text form.

Obtaining high quality content is accomplished when you write content that engages the reader and keeps them interested. This is something that all content writers really should aim for. Add new content regularly because this helps to boost your site as well. Target your keyword phrase through the article. Content should be influenced by the business plan and is targeted by search engines and different communication channels.

On Page optimization
On Page optimization

On Page Optimization is the activity that is done on the page for search engine ranking like using web page title, description, alt tags, keywords is meta tag, tool tip and proximity, keyword-density, proper usage of keywords in heading tags.

Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking. Integration of identified keyword phrases in external links to the same page.  Off Page Optimization activities include directory submission, article submission, forum discussion, blog posting, press release, blog commenting, white paper submission and along with this social bookmarking (in digg, delicious, reddit, stumbleupon) and social media promotion (in Facebook, twitter, linkedin). Off page optimization creates strong back links for our site which not only helps for search engine ranking but also for drive traffic from sites where we have done all these submissions.

Social Media engagement is another common used tool for popularizing of business and activities. Social medias are first of all angaging audience and second of all generating traffic to the websites.

The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the marketplace. This article argues that social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontraditional sense it enables customers to talk directly to one another. The content, timing, and frequency of the social media-based conversations occurring between consumers are outside managers’ direct control. This stands in contrast to the traditional integrated marketing communications paradigm whereby a high degree of control is present. They include providing consumers with networking platforms, and using blogs, social media tools, and promotional tools to engage customers.

Social networks Map
Social networks Map

Facebook is most popular Social media platform.

Another popular marketing tool is Outbound Marketing. This is a conventional form of sending messages to individuals and expecting to trigger a response. It may involved advertisements, business request.

Most popular form of Outbound Marketing is e-mail marketing. There is two different type of e-mail marketing.

1.Transaction e-mail marketing is a personalized e-mail received by an individual as a consequence of an event triggered by them.

2. Direct marketing an e-mail that is triggered by the marketer who wants to reach out to their mail list. Is about receiving messages promotional messages prompting us to take an action. And this is one of the best way to remind your customer about your products and services.

Inbound Marketing is where customers find your product and services.

Remarketing is another commonly used tool to identify customers who have already engaged with the company and to automatically target them with advertising reminders.

Banner advertisement and ads are usually video or animation based video messages that are used to advertise a product or a service on another websites.

Affiliate marketing  is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is an example where refereed sites received a commission which could be a fixed amount or percentage of purchase price.

I would tell you that mobile marketing is the future, but really the era of mobile has already arrived. If you’re not implementing some kind of mobile marketing strategy, you’re already trailing behind! More users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to continue even further in the future, so get ready!

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Your business needs a mobile marketing strategy for the same reason that you need a computer and WI-FI access – this is the age in which we live!

Organisations can consider paid presence in vertical and horizontal market-focused directories.

When planning paid advertisement you can focus on searchers in specific keyword phrase, users on particular social media or individuals in particular aria.

Online Community marketing.

Users across different social media platforms identify themselves with others using a online community.






Digital Marketing tools-Passion4digital

Some of the most used Digital Marketing tools are:


Strategic Planning –  Organization’s Strategics of defining its long term plan or direction, which is used for prioritizing its resources to pursue this strategy.

Digital Marketing is a strategic decision and many organizations are increasingly investing in to this way engaging with their target audience.

SWOT analysis- The analyses of Strength, Weaknesses, Opportunities and Threats its a common used techniques to identify strategic direction for an organization. I think this is very important analysis for every company.


Developing SMART objectives – SMART objectives are used to set direction for an organisation and are therefore crucial for understanding and justifying marketing campaign activities.

S(Specific) M (Measurable) A( Achievable ) R ( Realistic) T (Timely)

Digital Business Maturity Model – Companies going through different levels in terms of adopting digital technologies within the Organizations.

Core Concept is which groups and individuals obtained what they need and want through creating, offering, exchanging products with value of others.

Online Branding is an important part of marketing communications. Creating a memorable brand online is a key reason why so many organisations use search engines, social media, email and other digital communication channels.