The Era of Digital Marketing: Think for the future, Think digital!

The Internet is becoming the town square for the global village of tomorrow
– Bill Gates

Based on Bill Gates’ statement, you could say that social media are the mailmen of tomorrow, or rather, of today! In these dynamic times, new technologies seem to arise every day. Digital media are everywhere and constantly changing. Therefore, having digital knowledge is essential. Now, I present how I imagine the advertising campaign for the next MOOC “Digital and Social Media Marketing”. Continue reading The Era of Digital Marketing: Think for the future, Think digital!

Keyword Research Process

keyword refinement process

Hello everybody,
here comes a propably rather boring article. Why am I still writing it then? I guess it’s mostly for my own practise! The whole topic of the keyword research process is the most complex and difficult one within the whole Digital & Media Marketing course. At least for me! That’s why, within the frame of chapter 3 of my course, I will show the keyword research process in this article.

Continue reading Keyword Research Process

the buyer persona concept – who is shopping at dm?

Buyer_Persona_dmHow do I know my customers? Who are they? What do they like? Where can I find them? These are important questions for finding out your target group! For this, you create your so called buyer persona! No, it’s not as exotic or complicated as it may sound. If you read further, you find out what it means and what the buyer persona of the German drug chain dm is.

Continue reading the buyer persona concept – who is shopping at dm?

digital channels – best practise example: fritz-kola

Digital Channels_Best Practise_Fritz KolaThe 2nd week of Digital and Social Media Marketing is about understanding of digital channels. In this post, I give a best practise example of digital marketing channels by using the young German brand fritz-kola.

Continue reading digital channels – best practise example: fritz-kola

First Week of the MOOC Digital & Social Media Marketing

Different components of social media marketing

In this post, I want to write about my first impressions of the MOOC Digital and Social Media Marketing offered by iversity, in general. Then, I will point out the top 5 points which were were useful and interesting for me.

Continue reading First Week of the MOOC Digital & Social Media Marketing