here comes a propably rather boring article. Why am I still writing it then? I guess it’s mostly for my own practise! The whole topic of the keyword research process is the most complex and difficult one within the whole Digital & Media Marketing course. At least for me! That’s why, within the frame of chapter 3 of my course, I will show the keyword research process in this article.
How do I know my customers? Who are they? What do they like? Where can I find them? These are important questions for finding out your target group! For this, you create your so called buyer persona! No, it’s not as exotic or complicated as it may sound. If you read further, you find out what it means and what the buyer persona of the German drug chain dm is.
The 2nd week of Digital and Social Media Marketing is about understanding of digital channels. In this post, I give a best practise example of digital marketing channels by using the young German brand fritz-kola.
In this post, I want to write about my first impressions of the MOOCDigital and Social Media Marketing offered by iversity, in general. Then, I will point out the top 5 points which were were useful and interesting for me.
Welcome to my Creative Hive Site. This is my first post. I take this MOOC about Digital and Social Media Marketing for a better understanding of the digital business, in particular for social media marketing.