Can I made it better? Advertising campaign for Digital and Social Media Marketing MOOC

Risk assessment

Actually many things can go wrong. It’s possible to wrong the target audience, to wrong the timing, to wrong the message.


I will choose the secure minimum budget. On this way I will minimize redundant expenses. Depending from efficacy I will change the channels,message or what is necessary.

So, I already have enough information, now I have to plan the posts. If I have to use the Gantt chart I have to fill when I plan day by day posts in Facebook, Facebook paid ads, Tweeter posts and LinkedIn posts. Also it’s good to plan newsletters once a week. Continue Reading