This journey into Digital and Social Media Marketing all started with reading books about Google (What Would Google Do?, Planet Google: One Company’s Audacious Plan To Organize Everything We Know) , The long tail
The Longtail by Chris Anderson, editor-in-chief of Wired Magazine
and the digital revolution which would democratize the world. After an industrial revolution and increasing bandwidth the power is shifting to the people like you and me.
But how do you go around with this new established opportunities? There are so many tools and how and when should you use them? WHERE DO YOU START?
I have tried blogging before but I stopped after a view blogs. So I was looking for a road map and found it at Iversity’s Digital and Social media Marketing.
The purpose of applying for the MOOC could be measured by S.M.A.R.T.:
I wanted to increase my knowledge of Digital and Social Media marking in an a structured way. The course should be a relative short time, as I have experience with a Post graduate program lasting two years. I was not able to complete the course because of lack of time. The six week time frame (achievable + realistic) appealed a lot. One of my goals was writing a blog (specific + measurable). This MOOC delivers the structure and the incentive (stick behind the door). I work at a bank and blocked time (timely) for the course as I will be better employable. I also wanted a Certificate (measurable) and for EUR 49 is was a steal. I added the course on my CV on LinkedIn.
The first Eye-opener was how the the customer journey has changed. Although I am familiar with customer reviews and word of mouth in the physical world. The fact that you have to reinvent your way of interacting with potential client and the research behind it was amazing (ZMOT).
The subject of ‘Buyer persona’ shed a new light on who are your potential customers and how do you find and define them I used Hubspot’s template. The separate tools we used in the course makes the future implementation of a target audience list a lot easier. The additional; material gives you deeper insight and increases your knowledge. All the hard work (searching and labeling the right resources has been done for you). I will use the theory and practical knowledge of the ‘buyer persona’ in a new to establish company of my wife. So in the near future, coming six months I can refer back to this course and start applying the techniques and methodologies.
The peer-review process of each other blog gives a plethora of new insight to the matter and the interaction makes new connections possible. I connected with people on my.mastersindigitalmarketing.org, but also on LinkedIn. As we all share the same passion and have followed the same course. I would use the network for idea bench marking. What would the other person think of the idea.
The second eye-opener was the use of a Gantt chart. The Gannt chart enables you to plan a project with a sequential order if necessary and gives you an overview of what needs to be happen. You define the task in chronically order. It enables you to allocate resources and their interdependence. It is written and documented so every one can see the track that is going to be followed. All nose are pointing therefore in the same direction.
It is therefore easy to see where there are maybe bottlenecks. I will use this chart for our upcoming marketing campaign within the next six months. I will refer back to the resources and combine it with the knowledge of the different social media channels. Where and when to apply it in the different countries. It give you a step by step measurable overview of what is needed.
The third eye-opener was the Risk Assessment table. It puts all the risk you as a company take or run into a graph. The table stipulated the largest risk for a company. What is the definition of risk, what is the impact (guessed) and how high is the probability.
The assessment colon tells you which to give priority (red color is most important). The solution to circumvent damage you put in the last colon. This chart makes you aware of the things that can go wrong and to have a back-up plan or to put focus on some activities that have a great impact on your company. I will use this technique the coming months in our marketing campaign. I will discuss this with our personal coach. All eye-openers mentioned above will give you more insight and a structured approach to reaching out to your target audience through the separate Social Media platforms. The Digital and Social Media MOOC from Iversity gave me a road-map to start finding the right audience and how to reach and engage them .
So we started of with S.M.A.R.T. and we kept S.M.A.R.T all the way.
So have fun in Social media and in marketing and be S.M.A.R.T.!
Let me know what you think of the blog.
A penny for your thoughts!