Which is the best digital strategy of Barilla?
Barilla is the most traditional brand of pasta in Italy and in all the word.
This brand mix tradition of made pasta with old and young consumers.
To will do its in a simple and better way Barilla trusts in new digital media and marge the traditional usege of products
In Italy the most relavant social media is facebook and barilla use it to make feeling with costumers, like pubblication of new kinde of pasta and same recipes
In month of november will be pubblishs a new type of pasta and 2 time per week a ricetta that will have like protagonist the new type pasta.
In same time Barilla will open a new channel feed in twitter to will do consumers back feedback about new and old products. In this case Barilla open a very costumer care (like call center) that use twitter to get back feedback to consumers in real time. It’s simply and in time. Coustumers empathize the nearest of brand and also the trasparency.