Whether it is for your personal brand or company you built/work at the time, to take your brand to the desired digital maturity is necessary to understand in which ground you are stepping and which tools can help you at the beginning of this very important and promising way.
Nowadays, everyone should be #passion4digital
- Understanding The Environment You Are Inserted
Analyze the market or the medium in which you are inserted is critical to a good strategic positioning in digital marketing. Trying to understand the world around your customers and their behaviors, as well as what they are looking for, will assist in the process of creating an awesome and fortified digital brand.
- What Is Your Digital Level?
It is essential that the company understands what is your current digital maturity level Certainly, understanding your business needs, it will be easy to know which digital maturity level you want to achieve. And GO for it!!
- Strategic Planning Tools
There are several tools that can help you to create a strategic planning. Whether for a company or a project, these tools will assist you in creating a “map” of self-knowledge and the paths to be followed to achieve defined objectives.
SWOT analysis allows a reflection on the internal and external environment for your business . What are your Strengths, Weaknesses, Opportunities and Threats to your business? By answering these questions, a goal can be traced and one tool can be used: S.M.A.R.T. Your goals should be specific, measurable, achievable and realistic to try, in a certain period of time, being fulfilled.
- The Customer Behavior In Online World
Try to understand what encourages your customers to seek their products and services as they use search engines and how they finalize a purchase is crucial in generating a digital platform that meets their needs and their valuesar.
Google introduced a new marketing model called ZMOT (Zero point f Truth). this study presents the steps as Stimulus, ZMOT, FMOT (First Moment Truth f) SMOT (Second Moment of Truth f). Summing up, the customer’s journey from the needs occurrence to the grand finale purchase and comments about this experience.
- Create a Reliable, Transparent and Synchronized Brand with Your Customer and Their Values
Knowing your customers, your competitors, and all the internal and external environment to your business makes easier to create a digital marketing that is appropriate to your business. Therefore, it is very important to work with qualified staff to manage the various online platforms, create good contents and, above all, listen to the feedback from customers in order to always keep a two-way communication and focusing on continuous digital improvement. Thus, begins the way to build a strong presence in the digital world with a valued brand.