Digital Marketing Services

Digital Marketing Services

We provide professional digital marketing services to give you the best digital exposure you deserve. We strongly believe that going digital is the way forward, for any business now, and we try to reflect our beliefs through dedication in our services. We make your brand available to your potential customers at the right time and on the right screen. Our winning solutions and experience have helped many of our clients to interact and engage with their customers in a new better way. We aim to do the same for you.
Social Media Marketing (SMM)
An effective social media marketing strategy helps in growing an engaged and a loyal audience. We help to maintain your social presence and engage with your company’s audience on related social platforms.
We are a full service social media agency and our social media experts help establish your social marketing objectives and identify your target audience, create your social media presence, create engaging and shareable content, create ads, and finally link up your social media marketing with all other aspects of your online presence.
We will customize SMM strategies specifically for your brand and your target audience. You’ll get content planning and generation, fully supported and managed social programs, as well as video distribution among other social media marketing services that are aimed to attract new customers and increase your profitability through social media channels.
Our Social Media Services gives you the opportunity to connect with your supporters and fans, and communicate information to increase awareness of your brand, products or services. The results of Social Media Marketing are reflected in the number of organic retweets, shares, comments, likes and views. Social Media Marketing encourages your reach in by allowing your followers to make your content viral on most popular social media platforms including, but not limited to, Facebook, Google+, Twitter, Pinterest and LinkedIn.
Social Media Management
Our social media experts will communicate with your current and potential customers on Facebook, Twitter, LinkedIn and other social media channels to increase traffic to your website and achieve great results and ROI in influencing your target audience. We help in building better relationships of your brand with your followers and potential customers.
Brand Monitoring
Measuring the sentiments of your followers, customers and other audience on social platforms, regarding your brand is crucial to social media marketing. We improve your business’ reputation by detecting and recording every mention of your brand to find out what your clients and potential customers are saying about you and your industry.
Social Media Contests
Facebook, Twitter or contests on other social networks can highly increase the quality traffic to your website in a short period of time. Our social media experts will determine which types of contest and which social networking platforms are the most suitable for your brand.
Setup & Custom Profile Design
We help you in creating social media profiles, for your brand, tailored with awesome images, fantastic graphics and striking page designs which are sure to attract attention from from your potential customers over a competitor company.

#passion4digital. Why is Digital and Social Media Marketing important today?

#passion4digital.

Why is Digital and Social Media Marketing important today?

The world is getting more and more digitalized. The Digital and Social Media Marketing course on the iversity platform is a perfect way to learn more about this topic. When going through chapter 1, I discovered lots of interesting points. I would like to share my top 5 points with you which are:

1. Diversity of participants

When starting to work on the course material and having a first look into Twitter comments, I was surprised that there are so many participants from so many countries and continents. I am sure that we will have lots of possibilities to learn from each other with heterogenious background, our different points of view and from our different experiences.

2. Simultaneous use of digital media

When going through the additional material about the ZMOT (chapter 1.5), I was surprised to read that so many people use TV and smartphone simultaneously. This shows the importance of consistency when presenting a brand on different channels.

3. Willingness of customers to talk about good vs. negative experiences

I was surprised to hear that people are much more willing to talk about good experiences than about negative experiences which Prof. David J. Reibstein points out. This offers lots of opportunities for organizations and should encourage them to actively ask for feedback. My experience shows that lots of organizations are reluctant with asking for feedback because they are afraid that feedback might be negative and could have a negative effect on their image. In contrast to that, research introduced by Prof. Reibstein shows that feedback has a lot of potential to have positive effects.

Models can give a lot of structure when planning next steps. Therefore I found the introduction to the SWOT analysis as well as the introduction to the „Digital Business Maturity Model“ very interesting. So point 4 and 5 are as follows:

4. SWOT analysis

I was introduced to the SWOT analysis during my studies some years ago. Therefore the chapter about the SWOT analysis was a good repetition for me and reminded me that this is a good tool for the planning process.

5. Digital Business Maturity Model

The “Digital Business Maturity Model“ was completely new for me. I was introduced to it during the Digital Marketing course for the first time. It is a very interesting and useful model for an organization in order to check at which level the organisation is currently located and what the next steps should be in order to achieve the desired level