Selection of Most Effective Digital Marketing Channel
Selection of Digital Marketing Channel is the most important stage of a digital marketing campaign because it is the stage where you decide your strategy for digital marketing.
The 6 most prominent digital marketing channels used these days are
(1 )Search Engines
(2) Social Media
(4) Affiliate Marketing
(5) Email Marketing
(6) Mobile Marketing
Search Engines produce about 70-80% of the traffic on a website so search engine marketing can be the most effective tool if business depends on online sales through organic traffic. Search Engine marketing can be done for free by using search engine optimization techniques or it can be done by using a paid services such as google adwords. Selection of search engines depends on the country as there are different search engines used in different region however google is predominantly used as a search tool in most parts of the world.
Social Media marketing or SMM/SMO is used to get quick results as compared to SEO however it needs constant effort by engaging your followers in different activities and giving attractive offers/coupons to them. Various social media platforms such as facebook offer paid ads as well much like google adwords section of social media platform also depends on your region.
Websites, your website is a place in which you are in control of everything as compared to other platforms but the problem is there is a little traffic on your website in the beginning so you need other platforms to direct traffic on your website.
Affiliate Marketing is the technique in which link to your website is placed on any other website with higher/relevant traffic. Affiliate can be a blog as well or any youtube channel.
Email Marketing is a great technique to convert first time buyers into permanent clients. In this technique a weekly or monthly newsletter is prepared and sent to the list of emails which you have already prepared. Newsletter message can be general and it can be dedicated message for a particular customer/person as well.
Mobile Marketing is useful when most of your sale is via phone calls or direct from your physical outlet so in this way you may not have a huge list of email addresses so you send the same message as in the newsletter via sms marketing. There are numerous software available to send sms in bulk.