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Museum 3.0. First week MOOC. Digital Business Maturity model

Museum 3.0 First week MOOC. Digital Business Maturity model #passion4digital MOOC     Digital Business MATURITY MODEL is about the companies/entities (profit, no-profit) DEGREE OF INVOLVEMENT USING DIGITAL environment, tools and strategies.  Parameters for measuring the degree of a digital… Continue Reading

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First week MOOC. SWOT Analysis in the Digital Marketing

First week MOOC. SWOT Analysis  Digital and Social Media Marketing introduces concepts as Strategic Planning, SWOT Analysis, Smart objectives, Digital Business Maturity model and Online Branding. SWOT Analysis is a method to manage projects and situations, based on STRENGTHS/WEAKNESS/OPPORTUNITIES/THREATS factors, and it can be applied to… Continue Reading

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First week MOOC. Strategic Planning

First week MOOC. Strategic Planning Digital and Social Media Marketing introduces concepts as Strategic Planning, SWOT Analysis, Smart objectives, Digital Business Maturity model and Online Branding. Strategic Planning is first step, the most interesting for me. It’s the initial, organizational and decisional process that… Continue Reading

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Digital and Social Media Marketing MOOC.

Digital and Social Media Marketing MOOC #passion4digital MOOC   It’s the third week of the course on Iversity learning platform, focused on marketing in a digital context: DIGITAL AND SOCIAL MEDIA MARKETING MOOC, the six-week course covers the fundamentals of marketing in… Continue Reading