Buyer persona in the world of Marketing

The most important goal when working with Digital and Social Media Marketing is to hit the right audience for the product or service that we’re selling. In order to do this, we must define WHO that audience is. That is what we refer to as Buyer Persona.  The Buyer Persona is the IDEAL consumer: it is developed … [Read more…]

Digital Marketing to create brand equity

In this case study, we’re going to discuss a company called Create and educate: located in Caracas, Venezuela, a toy store that specializes in educational toys, arts & crafts, early stimulation, and curiosity. It has been in business for a bit over eight years, and it has a very steady clientele; however, in the last … [Read more…]