Is eWOM marketing part of your strategy yet?
Social media supports eWOM marketing






Word-of-mouth has played an important role in raising brand awareness traditionally. With the introduction of Web 2.0 people had the possibility to communicate and collaborate online. That collaboration between people proved to be a strong marketing tool, as people started having conversations regarding certain brands. Therefore the traditional word-of-mouth moved online. The electronic word-of-mouth (eWOM) is […]






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Artificial Intelligence will take over
artificial intelligence robot design






Automation is good for our lives, but how far should it go? Should there be a limit on what human tasks are taken over by robots?  What will happen when robots will reach a stage when they can self-program, and they won’t rely on humans anymore? Because it’s in humans’ DNA to always self-improve, aim […]






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