My Experience with MOOC
A fascinating and exciting time!
We started out with defining our SMART objectives (specific, measureable, achievable, realistic, timed) . Mine were:
- S – complete the course (√), improve my knowledge (√), gain practical experience about digital and social media marketing (√), find a new job (not yet), use social media for my own business (work in progress)
- M – get course tasks done in time (√), be able to apply what I learned to my own business (√), generate more turnover (work in progress)
- A – get a certificate (work in progress), find a new job (work in progress)
- R – plan for time to do the course in parallel to my current job (√), spend max 8 hrs a week on the course (x)
- T – finish in 6 weeks (√)
Would you agree? – Some very successful 6 weeks!
However, the course was also a lot about (my personal) Change Management. This being the first course of its kind that I had ever taken, on a topic that I so far neglected in my private life, I was excited and scared at the same time, when starting out.
The first two weeks were a struggle: Having to work with new tools and doing new stuff that you had to figure out first. A lot of inner resistence to overcome!
The allocated durations needed for each chapter were far from reality and homework still needed to get submitted in time. This got worse as I had also registered for the Online Branding course which started two weeks later instead of after the first course was finished.
So, this might be something you would want to think about next time – if you sell a package, time the courses so they start after each other and don’t run in parallel and attribute realistic time durations for the chapters.
Though time management is one of my strengths, I still needed to take some vacation days to stay on track. What eased the pressure a bit was that you had two weeks to submit your homework.
What did I take out after the 6 weeks apart from the achievements?
- Tons of information on digital marketing
- Compare different online courses – appreciate concept of the Digital and Social Media Marketing course
- Overcoming the homework challenges and being forced to apply what you had learned and thus being forced to grow
- Lots of helpful links, videos, comments, etc.
- Get a glance at the bigger picture – the community, that was created by doing the courses and spreading the links. Thus a lot more people/companies benefit from the course, not just the students.
- The many videos matched my learning style and the course more fun and easier, compared to courses where you have to read all the documents.
- A lot of inspiration and ideas for my private business that I will apply in the coming weeks.
- Thanks to the feedback of my peers and the tasks, I found out where I have my strengths and what I should focus on more and also learned that twitter – which I really don’t like – might still serve me well for my business, thus there was also a shift in perspective.
What’s the plan for the next weeks
- Finish the concept for my own business using all the things learned on the course, e. g. defining buyer persona, write and plan blogs, etc.
- Invest some time in a project plan and risk assessment
- set up a communication plan for the media channels that I have identified to fit my target group
- allocate the budget to the plan
- build my digital brand
- revamp my website
What next MOOC courses would I like to attend
- Business Model Generation
- Business Model You
- Company Strategy
- Complex Sales
Would be great if you would offer these over the next year.
Thanks for all the effort that you had put in to make this course a success and for teaching me so much in such little time!
Here are some links that I found quite useful: