So you have heard a few podcasts. You download them and listen to them on your drive to work, or in the gym or whilst walking the dog. You think ‘I could do that’ and so you do a little research and suddenly it seems a lot more difficult than you thought.
Some people give up at this point but there are others (holds his hand up guiltily) who see the challenges as something to go for, something to master. You start scouting the web looking for answers on how to podcast and it isn’t too long before the name John Lee Dumas crops up.
JLD puts out a podcast every single day. It usually lasts 30 minutes and is tightly scripted. He brings in business and entrepreneur type people and always asks them the same 6 questions. It sounds easy and many people have copied John (which misses the point, John looked for a gap he could plug, not a format he could copy) and tried to set up their own shows. But how do you do the technical bits? What is an RSS feed anyway? Do I really need Libsyn? Can I make money doing this? How?
Enter paradise. John runs a community called Podcasters Paradise. It is a paid membership site with a thriving community of podcasters at different stages in their journey. He saw that there was a knowledge gap and Paradise fills that.
The marketing is really well done. John will always talk about it on his show. Or you can sign up for his weekly email. Or you can hang around other podcasters and sooner rather than later, someone will mention Paradise.
He also builds scarcity into the model by periodically announcing that Paradise will be closing whilst he and Kate (his partner) upgrade the site and you should join now as when it reopens the price will go up.
He follows the ‘freemium’ model in that he gives most of his stuff away for free. This sets up the idea in peoples minds that if the free stuff is this good then the paid stuff must be even better (it is!)!
Then there are the results. There are many successful podcasts out there who have followed John’s advice and it has worked. they become brand advocates for Paradise and for John.
As is the way with digital business John is always developing new products and testing new ideas. There are things like conferences for podcasters on cruise ships and webinar tutorials. These and other ideas keep the whole thing fresh and at the forefront of what is happening.
The community of people in the closed Facebook book are also incredibly helpful and positive. It can be quite disconcerting posting a comment to such an obviously knowledgable group but never have I seen them be anything other than super helpful.
There is also the ‘accountability partner’ programme where they will pair you up with someone at a similar stage in their journey. You are encouraged to keep in regular contact so that you can support each other when facing hurdles and share in the joy when you achieve success. From experience I think this is an excellent part of the programme.
If you are serious about starting a podcast then Podcasters Paradise should definitely be on your list of things to check out. As a Paradise member looking to shortly release a podcast I have found it immensely useful. Check it out and I’ll see you in Paradise!