Consumer-base brand equity






Brand eye view. Brand consulting is the focal point of our services. Our operationalization covers consumer-based brand equity: CONSUMER PERCEPTION—brand awareness, brand associations, perceived quality, and CONSUMER BEHAVIOR—brand loyalty, brand commitment. For sure, the staying power of a brand is in its meaning or value, and how to get there is the question? Let’s talk Read more about Consumer-base brand equity[…]

Brand commitment is the key driver of brand citizenship behaviour






Thinking brands are a new generation of branding, an outcome of a creative experimentation that plays a functional role in establishing brand commitment as the key driver of brand citizenship behavior to boast brand strength. As a result, the brand-eye-view concept practically links brand leadership and brand communications to service quality and relationships quality through a Read more about Brand commitment is the key driver of brand citizenship behaviour[…]