There are various digital vehicles through which businesses and individuals could ride upon in order to achieve their diverse business objectives. As opposed to the conventional means that were used before the development of the internet such as radio, television, billboards , e.t.c lots of digital avenues are available now for any serious business to leverage upon in reaching there goals. Continue reading DIGITAL MARKETING CHANNELS
The following points are salient in the first unit of the digital marketing course:
1. ESSENTIAL NOTES ON DIGITAL MARKETING
Since DGM is a marketing genre, the purpose of settling for it must be understood in order not to abuse it. Like any other form of marketing, understanding the audience and their various needs is a fundamental aim of the phenomenon.
However, the entire DGM effort will be in vain IF the organizations do not provide an offer that the audience can make use of.
Organization’s choice of settling for digital marketing is a strategic decision in which must be handled as a priority like any other strategic decisions. Resources needed to pursue it must be channeled down to make it successful. It is so revealing to see how companies are seriously engaging their audience through DGM.
A very vital thing about DGM is the ability to TRACK its efforts. This involves branding and accountability of investments and returns on investment. Continue reading DIGITAL MARKETING POINTS