Digital channels for a leather glove manufacture company

                   Digital channels for a little leather glove                                     manufacturer in Romania.

Gloves factory

      

The company is situated in Romania ,in Targu Mures . They have 21 years experience in leather gloves manufacturing .
The company digital business maturity is at level 1 -basic digital ,they have a Facebook page ,a website located on the first page in Google,  but despite this the company is struggling with their online presence.

In the following material I will present you a few tips to increase their social presence.

Social media

Social media
Social media

 

At the moment the company has a business account on Facebook, trying to sell with paid advertising.

Improvements:

-Using Social Media for brand awareness and engagement not only for sales.

-Presence on the most important social media sites like Facebook ,Twitter ,Printerest , +google and Instagram with customize content for each.

-posting high quality content for  engagement (new models incoming ,season fashion suggestions ,history of the leather gloves  )

-Obtain information  about customer needs through dialogue and feedback.

Email marketing.

Email marketing

At this point the company is  not using email marketing.

Improvements:

-Monthly newsletter with promotions , new models ,  season fashion suggestion.

-Re-marketing via email for those customers who  left items in cart.

SEO -search engine optimization .

Email marketing
At the moment the company has a website located on the first page in Google,at this point  Google is the most used search engine in Romania.

Improvements: 

-Create unique, accurate page titles

-Improve the structure of the URLs.

-Make  the site easier to navigate

-write better content

-make partnerships with fashion blogs  for link exchange

-make PPC campaigns .

-make the website mobile friendly

-in 1 year extend on Yahoo .

Online marketplaces

online marketplace

 

Enter on online marketplaces like Ebay , Amazon, Etsy for selling on external markets.

 

 

Using more digital marketing channels  they’ll be able to build trust and loyalty while deepening brand awareness and increase online sales.

Thank you for reading this ,if you liked it please give me a comment.

Sincerly

Attila,

 

 

 

Strategic Planning

 Strategic planning 

-strategic planning is an organizational management activity that is used to set priorities,focus energy and resources ,strengthen operations ,ensure that employees and other stakeholders are working toward common goals establish agreement around intended outcomes/result and adjust the organization’s direction in response to a changing environment.

 

Strategic plan

-it is a document used to communicate whit the organization goals ,actions the organization need to achieve  those goals .

 

Steps in strategic planning &management

1 Analysis

-where an understanding of the current internal and external environment is developed

2 strategy formulation

-where high level strategy is formulated developed

3 Strategy execution

-where the high level plan is translated in more operational planning actions

4 evaluation

-evaluation of performance

Swot Analysis

Hello , my name is Attila Blaga and I am attaining Digital and Social Media marketing.

You can find me #attilablaga on twitter.

Good luck

1.Perform a Swot analysis

SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.

External analysis -Anticipate and identify opportunities and threats to your organization.

Opportunities

  •        What good opportunities can you spot?
  •        What interesting trends are you aware of?

Useful opportunities can come from such things as:

  •       Changes in technology and markets on both a broad and narrow scale.
  •       Changes in government policy related to your field.
  •       Changes in social patterns, population profiles, lifestyle changes, and so on.
  •       Local events.
  • Threats

    • What obstacles do you face?
    • What are your competitors doing?
    • Are quality standards or specifications for your job, products or services changing?
    • Is changing technology threatening your position?
    • Do you have bad debt or cash-flow problems?
    • Could any of your weaknesses seriously threaten your business?

Internal analysis-Strength’s within the organisation as well as weakneesses

Strengths

  •       What advantages does your organization have?
  •       What do you do better than anyone else?
  •       What unique or lowest-cost resources can you draw upon that others can’t?
  •       What do people in your market see as your strengths?
  •       What factors mean that you “get the sale”?
  •       What is your organization’s Unique Selling Proposition (USP)?
  • Weaknesses

    • What could you improve?
    • What should you avoid?
    • What are people in your market likely to see as weaknesses?
    • What factors lose you sales?
  • SWOT Analysis is a simple but useful framework for analyzing your organization’s strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.It can be used to “kick off” strategy formulation, or in a more sophisticated way as a serious strategy tool. You can also use it to get an understanding of your competitors, which can give you the insights you need to craft a coherent and successful competitive position.When carrying out your analysis, be realistic and rigorous. Apply it at the right level, and supplement it with other option-generation tools where appropriate.

 

 

  • 2 Make a Strategic planning -strategic planning is an organizational management activity that is used to set priorities,focus energy and resources ,strengthen operations ,ensure that employees and other stakeholders are working toward common goals establish agreement around intended outcomes/result and adjust the organization’s direction in response to a changing environment.Strategic plan

    -it is a document used to communicate whit the organization goals ,actions the organization need to achieve  those goals .

    Steps in strategic planning &management

    1 Analysis

    -where an understanding of the current internal and external environment is developed

    2 strategy formulation

    -where high level strategy is formulated developed

    3 Strategy execution

    -where the high level plan is translated in more operational planning actions

    4 evaluation

    -evaluation of performance

 

3.Study the consumer journey to online purchase

We do believe that multi-channel shopping is here to stay. For the next generation, the line between online and offline retail is already gone. These shoppers hop easily from phone to laptop to tablet, from local store to website, from TV screen to magazine and wherever their shopping path leads.

a. Zero moment of true(ZMOT)- the point of research for a product or a service where a seller is unaware that the prospective buyer exit. ZMOT is fundamentally about getting closer to the customer. To do this, you need to understand them. What are they looking for? When? What information do they have already? What’s their state of mind?

b. First moment of true (FMOT) -The prospect identifies a product or service.

 

c. Second moment of true(SMOT)- The prospect becomes a customer by purchasing the product or service and then consumer by using it.

4. Competitive advantage with Online branding.

A brand is a name ,term(slogan) ,sign symbol or design ,intended to identify the goods or services of one company or a group of companies and to differentiate them from those competotors.

Digital Brand means competitive advantage.

Purpose of online branding is to create a memorable brand for your target audiences.

Branding is about communicating trust and transparency of services offered to the target audiences.

a Identify your brand audiences

b Document your brand audiences

c Develop presence on the  relevant networks.

d Launch campaigns to engage whit your audiences on these relevant networks

e Measure your engagement and learn from results.

5. How to thrive in Social Media’s gift economy

To understand a gift economy, consider the example of moving into a new apartment. When friends help you move, you express your appreciation by providing pizza and beer — really good pizza and beer. When you hire professional movers, you pay with money. Offer your friends money instead of pizza and beer, and they are likely to be offended. Offer to pay the movers in pizza and beer, and they won’t unload the truck. Your friends are operating in a gift economy; the movers in a market economy.
While both market and gift economies are systems of exchange, they differ in three fundamental ways.

a Context: Transaction or Relationship
In a market economy, the focus is on transactions. In a gift economy, the focus is onrelationships. Trobriand Islanders passed along necklaces and armbands as part of a ritual called the Kula Ring. An item’s value was not determined by supply and demand, or measured by a market price. Instead, its value came from the relationship between the giver and receiver and its meaning in the community.

b Currency: Financial or Social
In a market economy, people use money as a medium of exchange — a financial currency. In a gift economy, people use social currencies. The purpose of a social currency is not to execute a transaction, but to express a relationship. Social currencies don’t have a price set in the market. In the moving example, pizza and beer are a social currency.

Note that social currencies are not the same as virtual currencies. Facebook “Likes” are social currencies, while Facebook Credits are virtual currencies. There is no price on a Facebook Like, while Facebook Credits have a clear market value.

But just because something has a monetary value doesn’t mean it can’t be a social currency. In the moving example, imagine if one of your friends drove a long way to help you out. It would be entirely appropriate to give your friend some gas money to cover the extra cost. The key point here is that the context is relational, not transactional.

c Status: Earned or Bought
A tell-tale sign of a gift economy is that status is earned, rather than bought. In the Pacific Northwest, native tribes developed the ritual of the potlatch. Status was given not to those who accumulated the most wealth, but instead to those who gave the most to the community.