• We have approached the light at the end of the tunnel …COMPLETION!!

    Posted on November 16, 2015 by Ashia Arshad in Assignment 6.

    COMPLETED!! The shear excitement in reaching the end of the course has enlighten our faces and I am sure you can all relate to the feeling 🙂 My initial SMART objective for this course was to take on board all the relevant and key elements from digital marketing and social media course and apply it […]

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  • Second Edition of MOOC Advertising Campaign

    Posted on November 1, 2015 by Ashia Arshad in Assignment 4.

    A big moooo… sorry a big hello from a lovely friends above 🙂 We have heard this term ‘MOOC’ since the beginning of this course but what does it actually mean? Just for the record, it is a Massive Open Online Courses, represent a recent trend in online education, with many universities offering their top caliber […]

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  • A Buyer Persona for Ash Designs 14

    Posted on October 26, 2015 by Ashia Arshad in Assignment three.

    “Creating buyer personas is part Art and Science, it definitely takes time to master this aspect of the marketing mix.” What is a buyer persona I hear you ask? To be honest it took me a while to get my head around the concept! Let me show you in the most simplest terms. The quote says […]

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  • Fancy a cup of coffee?

    Posted on October 16, 2015 by Ashia Arshad in Uncategorized.

    Name the first coffee shop that comes to mind? Costa off course! After all it has been voted the nation’s favourite coffee shop for the 3rd year in a row. I choice Costa as it is a perfect example of a company who has used the Attention, Interest, Desire and Action (AIDA) in their structure. Let’s […]

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  • Reflection on the Importance of Digital and Social Marketing

    Posted on October 6, 2015 by Ashia Arshad in Uncategorized.

    Introduction What is Digital and Social Marketing? This was the exact question I asked myself before embarking onto this course. Let me give you a little insight into who I am and what is my mission. I made a decision one year ago that I wanted to follow my true passion; which was designing and […]

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