After seven weeks of intensive studying on a Iversity MOOC course “Social and Digital Marketing” it’s time to check my original objectives and reflect what the results were in my opinion.
On the first week we were asked to think about and write down our personal S M A R T objectives for this course. SMART is an acronym and stands for Spesific, Measurable, Achievable, Realistic and Timable.
My initial SMART objective and expectations for this course was to complete this MOOC in order to improve my knowledge and skills of social and digital marketing. This specific and simple objective was also measurable and the promise I made myself was to complete 100 % of the homework and assignments and to do all quizzes in each chapter. When I started this course I thought that this would be easily achievable, as long as I would study a little every day and the objective was also in my opinion realistic, because the material was devided into chapters and units. So in three weeks I would be much smarter in terms of social marketing. Easy peasy.
This was my initial plan, but could I follow it? Not quite. The most important reason was that I got a new temporary job a couple of weeks after the MOOC course started. My new job had very little to do with marketing so it goes without saying that I couldn’t invest so much time and energy on a social and digital marketing course that i had originally planned.
But still I think it definetely was one of my best decisions to take part in this MOOC course. With marketing budgets for digital marketing constantly growing I would say it’s a “must” for marketing professionals to know at least the basics of social and digital marketing.
First of all it was very useful to to learn how to analyse, plan, execute and evaluate a digital marketing strategy and to learn how to use core tools currently used in Digital and Social Media Marketing.
It was also nice to be able to develop an understanding of Search Engine Optimisation (SEO), Social Media Optimisation, Affiliate and other relevant communication channels for engagement of digital communities. Unfortunately I am not able to use my new skills in my current position, but I really do hope that I shall soon get an opportunity to do so. The Gantt Chart and the Risk Assessment Table are two things I shall definetely keep in mind when next time planning for a campaign!
Already in the first week it was clear to me that many participants on this MOOC course were real pros in digital and social marketing. For me, as a beginner, it was very rewarding to be able to discuss and exchange opinions with higly skilled, creative peer participants. It was always a pleasure to read the blog posts of fellow participants from all over the world and to learn their point of view. I also got many good practical tips from them. And it was of course very nice indeed to receive so much positive and encouraging feedback from them also regarding my own blog posts.
”Anee one who has got passion for digital!”
Would you agree, my dear fellow participant, that it was worth while to study with this Iversity MOOC course? It would be nice to hear in what way you have benefitted from this course!