SELECTING THE RIGHT DIGITAL CHANNEL MIX

SELECTING THE RIGHT DIGITAL CHANNEL MIX (Case Study: Bon Voyage Travels) The unique ability of digital channels to engage, measure, and create two-way dialogue is reason enough to take them seriously as tools which can support marketing, operations, finance, or human resources activities for a company. But don’t forget about raw volume. Traditional ads could Read More …

Top 5 Points

TOP FIVE POINTS FROM WEEK 1 Digital and Social Media Srategic planning. This looks critically into why customers buy products and services. Digital marketing and strategic planning is using digital means to identify and satisfy the needs of the audience through long term or direction used for prioritizing resources. Prioritizing and investment are two critical Read More …